former teacher · software engineer · future sports exec

Hi — I'm Alaina.

I've built software, led classrooms, and mentored teams. Now I'm channeling all of it into sports administration because the best operations happen behind the scenes.


the origin story

A few plot twists,
a lot of lessons.

1990s – early 2000s
Toledo, Ohio. Character building.
Grew up curious, competitive, and slightly obsessed with football. The foundation was already strange and wonderful.
College
Rowing, writing, and deadlines.
Discovered the joy of being on a team, the rush of a good sentence, and a bone-deep love of football.
Post-grad
Detroit. High school English. Yearbook.
Learned to lead rooms of teenagers, navigate complicated emotions, and hype students toward bigger futures. It turned out to be excellent training for everything else.
2016 – 2024
Software engineer era.
Built dashboards, systems, and tools at Rocket Mortgage and ActiveCampaign. Became good at troubleshooting, mentoring, and leading teams. Then burned out spectacularly and took it as a sign.
The break
Reset. Reconnect. Remember.
Came back to creativity, sports, community, and rowing. Started feeling like herself again.
October 2025
Applied to grad school. Got in. Cried happy tears.
Now pursuing an MS in Sport Administration at the University of Cincinnati. The pivot is real and it's good.
Now
Grad school + figuring out the next thing.
Balancing coursework, being a manager, and a very clear goal: a role in NFL or collegiate sports operations, communications, or administration.

what I bring

A genuinely weird mix
of skills (in a good way).

🏟️
Sports Administration
Facility Operations Strategic Mgmt Sustainability Event Planning NCAA/NFL Policy
💻
Engineering Background
Systems Design Data Analysis Process Automation Dashboards Technical Writing
🎓
Education & Mentoring
Team Leadership Curriculum Design Public Speaking Coaching Mentoring
✍️
Communication
Copywriting Research Storytelling Stakeholder Comms
🚣
Athlete Perspective
Collegiate Rowing Competitive Mindset Team Dynamics Resilience
🦁
Detroit Sports Loyalist
Detroit Lions Ford Field Knowledge Fan Experience Market Context

Where I've been.

Oct 2025 – Present
Assistant Manager
Noteworthy by Design · Ann Arbor, MI
Manage daily store operations, lead a team of associates, and oversee inventory management and customer experience in a fast-paced retail environment.
Oct 2025 – Present
MS, Sport Administration
University of Cincinnati
Focused on facility operations, sustainability, strategic management, and sport communications. Conducting original research on NFL stadium initiatives including Ford Field sustainability programming.
Jan – Oct 2025
Brand Associate
Old Navy · Part-time
Provided exceptional customer service and supported store operations in a team-oriented retail environment. Awarded Employee of the Month in the first month.
Jul – Jan 2025
Career Break
Personal Goal Pursuit
Took an intentional break to explore passions, reflect on long-term goals, and determine the next professional chapter which ultimately led to the pivot into sports administration.
Oct 2020 – Jun 2024
Software Engineer III
ActiveCampaign · Remote
Lead engineer for the Customer-Centric Engineering team. Mentored 5+ engineers, led 10+ company-wide presentations, and conducted 25+ interviews. Migrated to event-based Zendesk integration reducing field population time from 72 hours to instantaneous. Integrated DEI practices increasing team participation by 30%.
Mar 2022 – Jan 2023
Education Mentor
Thinkful · Contract
Mentored two career-transitioning students from foundational coding skills to job offers through weekly sessions on coding challenges, technology, and career readiness — achieving a 100% placement rate.
Mar 2018 – Oct 2020
Software Engineer
Rocket Mortgage · Greater Detroit Area
Optimized an internal release pipeline platform across on-premise, Kubernetes, and AWS. Mentored 3 developers, managed the release process, and set the benchmark for customer-centric documentation. Helped redesign an internal tech boot camp focused on AWS, CI/CD, and Infrastructure as Code.
2019 – 2020
Guest Relations
Little Caesars Arena · Detroit, MI
Delivered exceptional guest experiences at a major sports and entertainment venue, supporting operations and fan engagement on event days.
Nov 2015 – Mar 2018
Executive Client Care Specialist
Quicken Loans · Greater Detroit Area
Closed over 1,500 loans across VA, FHA, and Conventional products with a 95% satisfaction rate. Spearheaded the first fully online VA mortgage process, serving hundreds of veterans with a seamless experience.
Jul 2014 – Nov 2015
English Language Teacher
American Promise Schools · Detroit, MI
Taught College Writing and Journalism/Yearbook at a Southwestern Detroit charter school. Launched an after-school web design program, served as 12th grade lead teacher managing 4 teachers and 80+ students, and developed a college readiness program that raised average ACT scores by 3 points in 3 months.
Oct 2013 – Nov 2015
Corps Member
Teach For America · Greater Detroit Area
Selected from ~50,000 applicants nationwide to teach in an urban school setting. Completed intensive training and simultaneously taught in a summer school program for public and charter school students.
2014
BS, Middle Childhood Education
University of Cincinnati
Focus in Language Arts and Social Studies. Collegiate rower. Developed teaching, leadership, and communication foundations that remain central to everything since.

let's connect

Working toward the NFL front office. Let's talk.

I'm looking for opportunities in sports operations, communications, administration, or somewhere equally powerful and behind-the-scenes. If you're building something interesting, I'd love to hear about it.

Say hello on LinkedIn →